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Angélica Tirado-Cruz
Listen. Understand. Value.

Communications Manager

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ABOUT

Communications Manager

Veteran-PhD Student-AI Professional

Strategic communications professional with a proven ability to lead content development, manage multi-channel campaigns, and support organizational goals through clear, consistent messaging. Experienced across sectors including education, manufacturing, and small business, with strengths in public affairs, internal communications, and digital strategy. Known for spearheading impactful initiatives such as community food programs and GRI-certified Sustainability Reports that drive engagement and measurable results. An honorably served U.S. Army veteran, I bring discipline, patriotism, and resilience to every role, providing a strong foundation for leadership and collaboration.

CORE SKILLS

Areas of Expertise

  • External & Internal Communications

  • Cross-functional Stakeholder Management

  • Strategic Messaging & Narrative Development

  • Change Management Communications

  • Digital Content Creation (Video, Web, Social)

  • Data-Driven Campaigns & KPI Tracking

  • Tools: Canva, CMS, G-Suite, Smartsheet, ChatGPT, Adobe

JUN 2023 – Present

Senior Communications Specialist /

Green River, WY

Sisecam Wyoming

Serve as the first communications specialist at Sisecam Wyoming, leading strategic communications efforts for over 550 employees. Support the development and execution of internal and external communications, crisis management plans, and stakeholder engagement initiatives. Collaborate cross-functionally on public affairs, employee surveys, plant tours, and the production of GRI-certified Sustainability Reports and White Papers.

  • Developed and manage a company-wide internal newsletter and closed-captioned video network, overseeing all content creation and production schedules.

  • Analyze communication metrics and employee feedback to deliver strategic insights to senior leadership.

  • Lead the design, writing, and publication of the company’s Sustainability Reports in alignment with global standards (GRI).

JUN 2014 – DEC 2017

Communications Specialist /

Laramie, WY

Albany County School District

Led district-wide communications strategy, overseeing web, digital, and written content to promote initiatives and strengthen community engagement. Built partnerships with local leaders and ensured messaging aligned with the district’s goals and values. Supported consistent brand voice across all channels and materials.Spearheaded the Feed it Forward program, coordinating its district-wide launch to supplement school lunches through community donations.

  • Created compelling content for websites, newsletters, digital campaigns, and short videos targeting both internal and external audiences.

  • Maintained district websites and social media platforms; introduced Canva Pro at no cost, resulting in a cost savings of over $200,000.

  • Edited and proofread all communications for clarity, tone, and adherence to style guidelines, reinforcing a professional and consistent brand.

OCT 2018 – NOV 2022

Freelance Social Media Marketer /

Lyman, WY

Digital Sword LLC

Provided tailored digital marketing support to small businesses, focusing on social media strategy, public communications, website design, and content development. Partnered directly with business owners to elevate their digital presence and align messaging with brand goals. 

  • Designed and executed multi-platform social media campaigns, including copywriting, graphics, and technical writing, to enhance brand awareness and audience engagement.

  • Negotiated client contracts and delivered training presentations on digital marketing, advertising, and social media customer care to business leaders and staff.

  • Offered Spanish translation services and developed analytics reports to assess campaign performance and refine future strategies.

WORK EXPERIENCE

EDUCATION

BA: Spanish Literature

University of Wyoming, Laramie, WY / Graduated:2003

Doctor of Philosophy in Communication (Ph.D.)

Liberty University (LU), Lynchburg, Virginia / SPR 2028

MA: Spanish History

University of Wyoming, Laramie, WY / Graduated:2007

CERTIFICATIONS

Executive Certificate in Communication, LU, DEC/2025

Social Media Marketing Certificate, BYUI, JUL/2020

PhD Research          

Fireboss & Phototaxis: Communication Theory for High-Risk Industries (In development)
Innovative models for reaching workers when digital channels aren’t an option.

In environments where safety regulations limit or ban digital communication—like mining operations—how can organizations ensure critical messages still reach workers? This research introduces two original models, Phototaxis Theory and the Fireboss Zone, to explore practical, trust-based communication strategies for high-risk industries. Click here to read the full concept paper.

Creative Writing

White Paper

China’s Trona Expansion 

This white paper examines how China’s large-scale trona mining project in Inner Mongolia could reshape the global soda ash industry. With the Tongliao mine expected to add over 15 million metric tons annually by 2035, the paper outlines potential risks to U.S. producers, including price volatility, supply chain disruptions, and environmental concerns. It also offers policy recommendations to strengthen domestic resilience and safeguard America’s strategic trona resources.

Click here to read the full report. To see the associated flyer, click here.

Creative Writing

Creative Writing

Just Outside My Window: A Puerto Rican Food Love Story

This personal essay blends memory, culture, and food into a vivid meditation on heritage and belonging. From snowy Wyoming to the warmth of Puerto Rico, it explores how recipes, aromas, and family stories carry love across generations. Click here for the full story.

Internal Newsletter

This edition of the internal newsletter, created in collaboration with a colleague, represents contributions from 15 departments. The June issue was themed around Independence Day and showcases cross-functional input and editorial planning. Click here to view the sample.

Newsletter Samples

PROJECTS

LET'S WORK TOGETHER

Listen.Understand.Value.

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